Why Should Google Send You Traffic?

I think sometimes that people get to thinking that Google owes them traffic. That all they should have to do is write an article, get a zillion inbound links to the article, and Google just owes them traffic.

But think about it - if YOU were a search engine, if YOU were Google - would YOU want your search engine full of quickly written spun articles that their only redeeming quality was that someone had gotten a bunch of links to them?

Let's take this deeper. Let's say you have a blog, and you are looking for 10 people to write blog posts for you. So you have 10 people audition to write blog posts for you. And 9 of them write really trashy articles that you know your readers won't read. In fact, they will stop coming to your blog if that's all you put out. So you don't hire those writers, do you? No, you hire the one writer that wrote really good content that your readers want to read.

Let's think about this for a second. What's different about Google? Sure, they are a big site. But they want relevant content their readers want to read. Because let's face it, if every time you went to Google, they served you up content that was poorly written rehashed trash, you would stop going to Google, right?

The only difference between Google and you is the fact that Google is really big and they have software algorithms to determine if someone is writing trash, you have to do it manually. That's it. They still want quality content for their site (Google) just like you want for your site.

So you have to write content that is worthy. If you write something you wouldn't be proud to put on your website, why would you think Google wants it on their website?

OK, I get it. This sounds like I'm really being tough on you. But if you aren't writing quality and you are wondering why Google doesn't send you more traffic, stop wondering. Now you know why.

In fact, I challenge you to write 3 articles each day for the next 30 days, articles you would be proud to show your mother, articles you would be proud to show your clients, and have them posted online in a variety of places, social media sites, blogs, websites, and of course article directories. Prove me wrong that Google won't start sending you real traffic.



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